It’s the collaboration consumers never knew they needed: a breakfast cereal based on a sweet treat made from a fast-food giant.
Kellogg’s (K) and Wendy's (WEN) are teaming up for the Frosty Chocolatey Cereal. The two brands announced the dessert turned breakfast meal on Tuesday — but consumers will have to wait until December to take a spoonful of the chocolatey collaboration, when its set to hit retailers’ shelves nationwide.
And the crispy, cocoa-coated round cereal bites, combined with chocolate-flavored marshmallow pieces, will only be available for a limited time according to the company.
The box of cereal will come in two sizes, 8.3 oz for a retail price of $3.99 and 13.2 oz for $5.69. While it may seem on the pricey side, the company plans to make the limited-run even sweeter: each box includes a free small Frosty or Frosty-ccino with any Wendy’s app purchase.
This is now the second collaboration between the consumer and fast food giants. Earlier this year, Wendy’s teamed up with Kellogg's to introduce Wendy's flavored Pringles.
Year to date, shares of Wendy's are largely unchanged, up 0.55 percent, while shares of Kellogg's are up 2.9 percent.
Brooke DiPalma is a producer and reporter for Yahoo Finance. Follow her on Twitter at @BrookeDiPalma or email her at [email protected]
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