Sajid Javid shocked as 10 per cent of child abuse sites host major brand advertisements

Sajid Javid shocked as 10 per cent of child abuse sites host major brand advertisements

The Home Secretary last month ordered a probe into whether advertising could be fuelling online exploitation of children.

Research by the Internet Watch Foundation into a sample of 100 child sexual exploitation websites found 57 contained adverts.

Most were for sites displaying legal adult pornography or adult dating sites.

But some were for mainstream brands including gambling companies, a tech firm, a travel agent, a clothing brand and an online gaming platform.

Mr Javid said: “The findings of this research are horrifying and it’s vital that brands and advertisers take note.

“I want to see advertisers do everything in their power to prevent unscrupulous websites from making money from this horrendous crime. I welcome the commitment from key players to take this work forward.”

The IWF recommended further investigation to find the best technical solution.

Deputy chief exec Fred Langford said it had identified a “disturbing trend in which ads are being posted online alongside child sexual abuse imagery”.

Phil Smith, director general of the Incorporated Society of British Advertisers, said: “We know that more action is required and that we all have a role to play in tackling this issue.


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