PUNTERS are replacing their morning coffees with £1.70 pints at a British boozer with an unusually early happy hour.
Amstel is served for £1.70 and John Smith’s for £1.90 from 9am until 11am seven days a week at Uptown Bar in the seaside town of Great Yarmouth.
Staff said around 20 locals take advantage of the deals every morning.
Ray Whiting, 64, who regularly enjoys the early morning deal said: "I'll usually pop in for a few drinks in the morning or early afternoon and then head home
"It's not safe for someone like me who has health problems to come to the pub in the evening.
"I really like the atmosphere here and coming to the pub gets me out the house."
After 11am the price goes up to £2.50 for a Fosters and £2.70 for a John Smith’s.
But an alcohol awareness campaigner has branded the early morning happy hour at the Great Yarmouth boozer “disgusting”.
Dawn Titterington, whose 29-year-old son Matthew Stiebrins died of alcoholism in 2012, said: “If you can’t smoke in a pub, why should you be able to buy a pint at 9am?
“The day’s a write-off, how can you go and work a job when you’ve been drinking? It’s disgusting.”
The NHS website warns needing a drink “first thing in the morning” is a sign of alcohol misuse.
The Department for Health and Social Care estimated in July that the NHS spends £3.5 billion a year on alcohol-related problems of the overall £129 billion budget.
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