Dyson claims new £1,000 gadget set will bring the outdoors inside

Dyson claims new £1,000 gadget set will bring the outdoors inside

Dyson claims new £1,000 gadget set will bring the outdoors inside by flooding homes with ‘fresh’ purifying air along with ‘natural’ light

  • The Pure Cool Me fan claims to capture 99.95 per cent of particle pollutants
  • Lightcycle adjusts its colour and brightness in relation to your local daylight
  • Dyson has also announced an upgraded version of its cordless vacuum cleaner 
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He claims his latest inventions are a breath of fresh air.

But with a combined cost of around £1,000, Sir James Dyson’s two ‘wellbeing’ gadgets are perhaps as likely to induce a sharp gasp.

The controversial businessman is marketing a lamp that claims to mimic daylight and a desktop air purifier.

Dyson claims its products will bring fresh air and natural light to those stuck in front of a screen for hours on end.

However, the gadgets maintain the firm’s reputation for expensive products, such as its £300 hairdryers and £550 fan heaters.


The Dyson Lightcycle continually adjusts its colour temperature and brightness in relation to your local daylight, providing the right light for the right time of day


The light, which uses LED bulbs, dims when the sun sets to mirror the natural world

The Pure Cool Me ‘personal purifying fan’ is £299.99, while the Lightcycle is £649.99 for the floor lamp and £449.99 for the desktop-sized version.

Sir James, who is under fire over his decision to relocate Dyson’s headquarters from Britain to Singapore, has also announced an upgraded version of its cordless vacuum cleaner. The V11 Absolute will cost from £499.99.

Yesterday, his eldest son Jake led the launch of the lamp and fan, which he claimed are an alternative to going for a walk or opening the windows for those who spend most of their lives indoors. The lamp mimics daylight conditions.

The firm says: ‘The Dyson Lightcycle task light continually adjusts its colour temperature and brightness in relation to your local daylight, providing the right light for the right time of day.


The Pure Cool Me purifying fan is described as ‘a perfect fit for your personal space – whether beside your bed, on your desk, or in a nursery’ and ‘engineered to support your wellbeing, delivering cleaner air and a more comfortable cooling experience’


The Lightcycle also provides options that change the intensity of its output depending on the age of the user

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‘It uses a unique time, date and location driven algorithm to calculate the colour temperature and brightness of daylight, anywhere in the world.’

As a result, it means the light, which uses LED bulbs, dims when the sun sets to mirror the natural world. The Lightcycle also provides options that change the intensity of its output depending on the age of the user.

This is based on the theory that a 65-year-old needs up to four times more light than a 20-year old. There are also some pre-set modes – labelled study, relax, precision, boost, wake-up and sleep – for specific times of the day.

The Pure Cool Me purifying fan is described as ‘a perfect fit for your personal space – whether beside your bed, on your desk, or in a nursery’ and ‘engineered to support your wellbeing, delivering cleaner air and a more comfortable cooling experience’.

It has the look of a smart speaker, such as the Amazon Echo or Google Home devices.


The Pure Cool Me has the look of a smart speaker, such as the Amazon Echo or Google Home devices. New Dyson Core Flow technology creates a steady stream of purified air and allows you to direct the airflow precisely where you need it


It incorporates both a tiny fan and an air filter. The filter is claimed to capture 99.95 per cent of particle pollutants, including particles as small as 0.1 microns – one three-hundredth the thickness of a human hair

It incorporates both a tiny fan and an air filter. The filter is claimed to capture 99.95 per cent of particle pollutants, including particles as small as 0.1 microns – one three-hundredth the thickness of a human hair. Jake Dyson, himself an inventor and designer, said: ‘Light matters to our wellbeing and task performance.

‘When trying to recreate the characteristics of daylight, light quality is vital. So we developed a way to protect it for the long term.

‘New technology allows these machines to give you even greater control of your personal surroundings and environment… whether you want to be cooled with cleaner air while you sleep, are concerned about the type of light you’re exposed to or are sensitive to dust and allergens.’ 


It captures ultrafine particles such as pollen and bacteria, and activated carbon absorbs and traps gases, odours and household fumes


Dyson has also announced an upgraded version of its cordless vacuum cleaner. The V11 Absolute will cost from £499.99

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