This Morning presenter Alison Hammond has taken to social media to share a cryptic message as rumours circulate that she and Dermot O'Leary are set to replace Eamonn Holmes and Ruth Langsford on the ITV daytime show.
The 45-year-old former Big Brother contestant and X Factor host Dermot will be reportedly going to replace the iconic husband and wife duo on the programme on Friday mornings.
The reports have been met with mixed reviews from This Morning fans and Alison has seemingly addressed the speculation online.
She logged into her official Instagram page on Thursday to post a picture of a girl and a dolphin rising to the surface of the sea together alongside the words: "Strong people don't put others down. They lift them up".
One of Alison's 796,000 followers penned: "Never look down on someone unless you are helping them up."
Another added: "This is so true especially of you Alison, ever since your BB days you have always made me smile."
A third person commented: "Could not agree more – love watching you and love your outlook on life."
While a fourth said: "Well said Alison. You’ve earned your place, and the nation love you…"
This Morning host Holly Willoughby, 39, showed her appreciation to Alison's social media update and liked the post.
Loose Women host Ruth, 60, previously denied making a dig about Alison's reality TV background amid rumours of the This Morning shake-up.
Eamonn's wife told Sunday Mirror's Notebook how she has worked hard for her presenting role and didn't become successful through getting famous on a reality show.
A spokesperson for Ruth told The Sun: "The comments from Ruth were made as a general observation in an interview conducted more than six weeks ago, about the industry and different routes into the business.
"Ruth was simply illustrating a point that whereas some presenters launch their careers by being on other TV programmes first, her and Eamonn's experience and career paths had taken a different and more traditional path.
"This wasn't directed at anyone in particular – indeed she has always been supportive of a number of her professional colleagues and friends who have taken this route."
Alison, who shot to fame during the third series of Big Brother in 2002, impressed fans by stepping in to host the main show recently.
The Birmingham beauty and Dermot teamed up to host This Morning together over the summer holidays and the duo impressed bosses and viewers alike.
Eamonn and Ruth have presented Friday's episode of This Morning since 2006.
In spite of the rumour mill running into overdrive, ITV have since shut down on-going speculation that Eammon and Ruth are leaving the programme.
A spokesperson for This Morning told Metro.co.uk: "We have a stellar presenting line up on This Morning in Holly and Phillip and Eamonn and Ruth.
"Any additions to this line up will be announced in due course."
This Morning airs weekdays on ITV at 10am
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