Love Island runs #BeKind adverts ahead of Iain Stirling’s heartbreaking tribute to Caroline Flack

Love Island runs #BeKind adverts ahead of Iain Stirling’s heartbreaking tribute to Caroline Flack

Love Island have run adverts for emotional support charity Samaritans to replace Just Eat ads following the tragic death of former host Caroline Flack.

The TV star was tragically found dead in her London home on Saturday after taking her own life.

In a poignant tribute to Caroline, the ITV programme replaced its adverts for takeaway company Just Eat to share a support line for Samaritans, alongside the hash tag #BeKind, taken from a recent post she had shared on Instagram before her death.

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The advert for the show on Monday night read: “#BeKind. Talking and listening can help, whatever you’re going through. Call Samaritans on 116 123.”

Earlier in the night, voiceover star Iain Stirling broke down in a heartbreaking tribute to his co-star and close friend, leaving viewers of the show “in tears”,

Caroline, who hosted the ITV show from 2015 to 2019, was remembered in a segment before the show aired, in a tribute which was created by the team in South Africa and Iain.


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The tribute featured scenes of waves crashing near the villa in Capetown, before voiceover star Iain Stirling paid a heartbreaking tribute to his close friend, with his voice breaking towards the end.

"We are all absolutely devastated by the news that Caroline has passed away. Our thoughts are with her family and friends at this dreadful time.

"Caroline and me were together from the start of Love Island, and her passion, warmth, and infectious enthusiasm were a crucial part of what made the show connect with millions of viewers.

"Like many of you, right now we're all just trying to come to terms with what has happened. My only hope is that we are try and be kinder, always show love, and listen to one another.

He finished with: "Caroline, I want to thank you for all the fun times we had making our favourite show. You were a true friend to me. I’m gonna miss you Caz."

ITV said in a statement released before the show returned to air after two nights of being cancelled that they are “devastated” by the tragic death of the presenter.

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A statement read: “Everyone at ITV is absolutely devastated and still trying to process this tragic news. Caroline was part of Love Island from the very beginning and her passion, dedication and boundless energy contributed to the show’s success.

“After Caroline stepped down from the show ITV made it clear that the door was left open for her to return and the Love Island production team remained in regular contact with her and continued to offer support over the last few months.

“Love Island will return tonight and will include a tribute to Caroline that the team in South Africa and Iain Stirling have put together.

“Caroline loved Love Island and was very vocal in her support of the show. Viewers could relate to her and she to them and that was a big part of the programme’s success. We will all miss her very much."

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