Impeachment Hearings Debut With 13M Viewers; Fox News Tops Cable & Broadcast

Impeachment Hearings Debut With 13M Viewers; Fox News Tops Cable & Broadcast

It was just by a hair, but the debut of the impeachment hearings against Donald Trump beat Robert Mueller’s testimony before Congress earlier this year, barely.

With a grand total of 13,098,000 Americans tuning in to watch the televised opening of the House Select Committee on Intelligence questioning on Wednesday, Ambassador William Taylor and Deputy Secretary of State George Kent topped the 12.9 million who saw the former FBI Director’s circumspect stint in the hot seat on July 25.

Having said that with Nielsen numbers from Fox News Channel. MSNBC, ABC, CNN, CBS and NBC now in, the 10 AM – 3:30 PM ET hearing that the former Celebrity Apprentice host insists he didn’t watch was down a hard 32% from the audience that eyed more recent ex-FBI Director James Comey’s appearance before our elected representatives in June 2017.

It should be noted that Nielsen tally today does not include C-Span nor streaming on the likes of Facebook. Also should be noted that those Comey numbers of two years ago also included all the outlets of yesterday plus Telemundo, Univision and Fox Business Network.

Speaking of entitles owned by Rupert Murdoch, FNC won the viewership wars for yesterday’s very partisan hearing with 2.9 million viewers. The outlet was number two in the key news demo of adults 25-54 with an average of 442,000 to ABC’s 496,000 – though it should be noted that the Disney-owned network started things a little earlier at 9:50 AM.

In total audience, MSNBC had 2.7 million viewers, ABC had 2 million and CBS was close behind with 1.9 million. CNN was in fourth place with 1.85 million and NBC was last among the major news players with 1.7 million – though it should be noted the Comcast-owned network was in the unique position of having its sister cable newser as a direct rival for the same feed.

On the first day of public testimony, Taylor, the top diplomat in Ukraine, and Kent, deputy assistant secretary of state for European and Eurasian Affairs, testified about the Trump administration’s shadow foreign policy toward Ukraine, in which Rudy Giuliani led an effort to get the country’s president, to commit to an investigation of Joe Biden and his son, Hunter.

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