This Morning viewers gushed that they were "distracted" by host Holly Willoughby's wardrobe malfunction during today's show.
Dressed in an And Other Stories white cable-knit jumper, the lights in the studio didn't do the 38-year-old any favours as her sweated turned see-through.
Revealing a cream/nude t-shirt bra underneath, it left very little to the imagination.
Paired with a red, black and green tartan midi-skirt, it synced in at the waist to show off her stunning figure.
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Holly has received complaints before that her bra "often" shows through her tops on the daytime telly show due to the mass amounts of lights she's under.
Taking to Twitter, one fan wrote: "Can see Holly's bra lol."
A second said: "Nice bra."
However, others were more interested in whether Holly and her longtime co-host Phil Schofield are feuding after reports emerged that This Morning presenters have complained about Phil's "attitude".
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One fan said: "You really need to respond to all the allegations…"
While another follower replied: "Open your eyes, why else would they stay silent."
According to sources, his relationship with Holly has "become strained over recent months".
The reports also claim that co-star Ruth Langsford has logged an official complaint about Phillip after he interrupted her live on air.
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For the last couple of days Phillip has kept a quiet profile across his social media platforms after The Sun claim a number of ITV presenters have spoken to them about a "toxic atmosphere" behind-the-scenes of This Morning.
The publication claims one household name said: "For so long people have been silenced because they are scared for their job.
"If they speak out publicly about the atmosphere they fear there could be repercussions."
This Morning airs weekdays at 10.30am on ITV.
- Holly Willoughby
- Ruth Langsford
- This Morning
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