ELIZABETH Hurley's lookalike son Damian shocked his social media fans on Friday by "shaving off" his long brunette locks.
The model took to his Instagram to show off his new look – but not all was as it seemed as he revealed his slicked back hair for the snap.
Damian, 19, posed in a white vest top and jogging bottoms for the social media snap, which saw him fix a sultry stare towards the camera.
The star – who is the son of actress Elizabeth, 56 – completed his outfit with silver chains, slicking his shoulder-length locks back against his head.
"Can do both," Damian captioned the post, as fans immediately flooded the comments to ask whether or not he'd "shaved his head".
"WAIT did you cut your hair off?" one asked, while a second chimed in to lament the loss: "Oh my god no your hair!"
The model then took to his stories to explain he had just "tied back" his signature long locks, saying: "Long hair still reigns."
It's not the first time Damian has sent fans into a frenzy over ditching his hair – as earlier this year he was pictured totally bald.
As fans flooded his comments section once again, the teenager went on to reveal it was actually a bald cap he was wearing for a secret project.
He wrote on Instagram: "I'm not bald. This is prosthetics for a new project lmao but thank u for the cute comments."
Damian teased that he was "tempted to do it for real" thanks to the reaction, as fans dubbed him "more beautiful than ever".
It comes days after it was revealed that Damian will not receive a penny after the death of his multimillionaire father Steve Bing.
Bing, at one point worth some £600m, was found dead outside a luxury apartment building in California in June 2020.
Mum Liz had dated the 55-year-old back in 2001, and they welcomed Damian together before they split shortly after.
Damian hasn't commented on the tragedy aside from one Instagram comment in June.
He told followers: "Thank you from the bottom of my heart to everyone that has reached out following the devastating news.
"I’m trying to reply to as many of you as I can, but please know I will always remember your kindness.
"This is a very strange and confusing time and I’m immensely grateful to be surrounded by my phenomenal family and friends."
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