‘Barbie’ To Debut On Max This Fall; Warner Bros. Discovery CEO David Zaslav Takes Victory Lap On Ultimate $1 Billion-Plus-Grossing Pic

‘Barbie’ To Debut On Max This Fall; Warner Bros. Discovery CEO David Zaslav Takes Victory Lap On Ultimate $1 Billion-Plus-Grossing Pic

Barbie is really important for us,” beamed Warner Bros. Discovery CEO David Zaslav on the conglom’s Q2 earnings call about the first pic to hit $1 billion under his reign.

In celebrating the pic’s success, he indicated that the movie would hit streaming service Max in the fall.

Related Stories

Warner Bros. Discovery Q2 Results Hit By ‘The Flash’ And Soft Ad Climate, But Free Cash Flow Doubles To $1.7B

Warner Bros. Discovery CFO Sees Big Ad Upside From HBO Content On New Max, Says “So Far So Good” On Launch

However, on a long theatrical window.

“We really believe in the motion picture window — let it play out … go into PVOD, take it through the windows that have worked forever [in the business],” he said. “When it goes on Max, it will have a good impact in the fall.”

Separately, Deadline has noticed that Barbie will hit airlines this September.

Zaslav since taking charge of Warner Bros Discovery has championed the theatrical window passionately, unlike the former Warner Bros Media administration that upset the town with their theatrical-day-and-date experiment on HBO Max during Covid.

Zaslav also mentioned how he rallied all the departments at the conglom to work together to build “The Summer of Barbie“. This included a Barbie dreamhouse special on HGTV which premiered to 4M viewers and was broadcasted in 106 countries as well as Barbie Food Network special and a sneak peek during NBA Finals on Turner sports. It’s a cross vertical promo playbook that Zaslav executed for HBO’s House of the Dragon and The Last of Us, as well as the videogame Hogwarts Legacy.

RELATED: July Domestic Box Office On Fire With $1.37 Billion, Second Best Ever

“All of our platforms can have an impact globally,” he said today.

“It starts with great content,” he continued giving a shoutout to Margot Robbie and Barbie director Greta Gerwig’s globe-trotting promotion for the tentpole.

Barbie will cross the $400M mark at the domestic box office today, in its 14th day, beating Top Gun: Maverick and Super Mario Bros Movie to that benchmark, both crossing in 18 days. The Mattel doll should cross the $1 billion mark on either Sunday or Monday. Total global outlook per sources is $1.3 billion for Barbie.

RELATED: Warner Bros. U.S. Responds To Barbenheimer Criticism Out Of Japan

WBD CFO Gunnar Wiedenfels said today on the call that the fruits of Barbie will be realized in Q3 for the company.

Meanwhile, DC’s The Flash, which had a 31-day theatrical window to PVOD, was considered a drag on WBD’s lackluster Q2 today.

RELATED: International Cinema Chain Vue Records “Best Ever Week” Thanks To ‘Barbie’ & ‘Oppenheimer’

Barbie was greenlit and shepherded by the former Warners motion picture administration led by Toby Emmerich and Courtenay Valenti.

Must Read Stories

WB Q2 Results Hit By ‘The Flash’, Soft Ad Climate; Studio Says Strikes Have Saved $100M+

Ted Hope On Strikes, Studios & Indie Biz; SAG-AFTRA Election; Picketers Latest

Lizzo Responds To “Outrageous” Sexual Harassment & Discrimination Allegations

‘Days Of Our Lives’ Cast Calls For Change As More Details Emerge Around Co-EP Albert Alarr

Read More About:

Source: Read Full Article