Apple is unveiling the first details of its new, long-awaited TV streaming service. As the tech giant teased last week, the news is coming out of a press conference from the Steve Jobs Theater at the Apple campus in Cupertino, California.
Apple’s CEO, Tim Cook, announced that the new streaming service will be called Apple+.
As previously reported, the announcement details the rollout of Apple’s lineup of streaming TV shows. The biggest questions going into the Apple presentation were: How much will the Apple TV streaming service cost, compared to the likes of Netflix, Hulu, Amazon, and upcoming upstarts like Disney+ and WarnerMedia; and how will viewers access Apple’s programming?
There were rumors that Apple would give away its TV programming for free to anyone with an iOS or Apple TV device, and that the service intended to bundle subscriptions to other networks, like HBO, Starz, and Showtime, to compete with players like Amazon – which already offers Prime members the ability to add subscriptions via its Channels storefront and access their content all in one place, rather than turning to traditional cable packages or cord-cutting services like DirecTV Now, Hulu Live, or YouTube TV.
Apple has a number of high-profile projects in the works, like a Steven Spielberg-produced reboot of Amazing Stories; an adaptation of Isaac Asimov’s Foundation from David Goyer and Josh Friedman; See, a sci-fi project from Peaky Blinders creator Steven Knight and starring Jason Momoa; For All Mankind, an alternate history space race project from Battlestar Galactica showrunner Ron Moore; shows starring Chris Evans, Brie Larson, Octavia Spencer, Jennifer Aniston, and Jennifer Garner, and projects written, directed, or produced by the likes of J.J. Abrams, Damien Chazelle, Taika Waititi, Reese Witherspoon, M. Night Shyamalan, and Oprah, among other A-list names.
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