Alistair Campbell has suggested ways that Prince Andrew could prevent his "car-crash" Newsnight interview from becoming a "crisis".
Appearing on This Morning today alongside Telegraph Associate Editor Camilla Tominey, the former spin doctor said that the royal's interview with Emily Maitlis on his relationship with convicted sex offender Jeffrey Epstein was "ill-advised".
He suggested that by doing the interview, Prince Andrew had turned the situation to "crisis point" and that he's "opened up a can of worms".
However he said that the prince should continue with charity work, needed to use his contacts and play on public's confusion over the "media frenzy".
Asked by hosts Holly Willoughby and Phillip Schofield about his opinion of the interview, he said: "I do think the interview was very ill-advised, I don't think he thought through the consequences. I don't think he had understood that if he puts himself out like that… I mean, fair play, take all the questions.
"Emily Maitlis, a very good interviewer… but it's just unleashed all these little threads that before, people like you weren't pulling that hard because there were other stories to cover that were more important, more significant than the royal family.
"So I really think he's opened up a can of worms for himself."
Campbell added: "It's become a classic example of what I'd call a low-level frenzy, the media love frenzies, but there is a danger he is, by the way that he's handled it, by doing the interview he's turned it into a crisis point."
He also said that he would strongly advise against other royals, such as the Queen and Prince Charles, getting involved.
"I think they should stay right out of it," he told Holly and Phil. "I think in terms of the institution of the monarchy, I don't think that this is that significant, to be frank.
"I think it's a frenzy and if they're not careful it will turn into a crisis, but it's a crisis for him, not the monarchy."
Asked about how Prince Andrew should continue following the interview, Campbell said: " I don't think he has any choice and it's not like a politician who is involved in this because he's not going to get sacked, he's part of the royal family through birth, that's it.
"And yes, I do think sometimes the best thing to do is to do nothing, in terms of nothing out of the ordinary, nothing different. Yes, these companies like KPMG, they pull out. he's got contacts, he's got friends, he's got to find other people who can step in.
"The other thing that I think is important from that perspective is the content – I've been talking to taxi drivers and guys serving the coffee and he was like, 'What's all this fuss about? I don't really get it. I watched it with my mum and I didn't think he was that bad.'
"I think with the public, when there's these media frenzies going on, the public is always a little bit – they're not in the same place as the media. That's what he needs to play into."
*This Morning airs weekdays at 10.30am on ITV
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