A private equity firm just paid $18 million for Sizmek’s contextual-targeting business, beating out The Trade Desk and Zefr. Here’s how its new leaders will help advertisers prepare for privacy regulations.

A private equity firm just paid $18 million for Sizmek’s contextual-targeting business, beating out The Trade Desk and Zefr. Here’s how its new leaders will help advertisers prepare for privacy regulations.

Bankrupt ad-tech firm Sizmek has sold Peer39, a contextual advertising company, to private-equity firm O3 Industries for $18 million. Peer39 got four offers during an auction in New York last week. Other bidders included ad-tech firms The Trade Desk and…

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