Hockey equipment giant CCM to stop using Alex Ovechkin, other Russian players in global marketing
FOX Business Flash top headlines for March 3
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The fallout from Russia’s invasion of Ukraine continued to impact the sports community this week, with one of hockey’s leading equipment suppliers announcing that it will no longer be using Washington Capitals forward Alex Ovechkin or other Russian hockey players in its global marketing campaigns.
CCM chief executive Marrouane Nabih, who expressed his sympathies for the situation in Ukraine, told TSN on Monday that while Ovechkin himself is "not responsible" for Russia’s attacks, the company has decided not to include him or other Russian players to promote its products for the time being.
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