College Athletes Score, Cutting Deals as a New Marketplace Is Born

College Athletes Score, Cutting Deals as a New Marketplace Is Born

From hurdlers to quarterbacks, students signed contracts and began to pull in some of the millions that could be made this year alone.


By Alan Blinder

SOUTH MIAMI HEIGHTS, Fla. — The inevitable overture came while Rayniah Jones was watching “Dance Moms.”

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