Tesco releases joyful Christmas advert with focus on making the most of festive period

Tesco releases joyful Christmas advert with focus on making the most of festive period

It might only be November, but the 2021 festive season is well underway.

Decorations have been put up, festive markets have opened, and gift guides are being published everywhere we turn.

One way we definitely know that Christmas has started is by the flurry of Christmas adverts that have taken over our TVs recently.

The highly-anticipated John Lewis Christmas advert was released early and soon after, retailers including Boots, Marks and Spencer, and Aldi all followed the store's lead and set out their feel-good festive commercials.

So far, we've seen famous faces including Jenna Coleman, Marcus Rashford, and Tom Holland all take on roles for certain ads, as well as the return of Aldi's much-loved character, Kevin the Carrot.

Now, Tesco have joined the festive fun, and unveiled their 2021 Christmas commercial.

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The retailer's Christmas campaign focuses on ensuring the nation has the best Christmas yet, following the disappointment of last year's festivities due to the pandemic.

Tesco is celebrating the return of Christmas as we know it, and hope "nothing is going to stop the nation from enjoying the festivities".

The 2021 advert opens with a woman standing outside of a Tesco superstore, who is determined that nothing will get in the way of her celebrating Christmas with her family.

As she starts out on her journey back home, the ad begins to show a series of iconic Christmas moments.

One scene shows a festive office party lighting a row of Tesco Christmas puddings after the lights have gone out, while others are sneakily able to get into Santa's Grotto after closing time, thanks to their trusty stack of Tesco mince pies.

One family's car has broken down, yet they are determined to not let it ruin their planned festive feast, and Santa is also struggling with transport, as he faces a modern day battle to deliver his gifts on time due to current travel restrictions.

The ad plays out accompanied fittingly by Queen's anthem 'Don't Stop Me Now'.

The feel-good campaign is based on research carried out by the 2021 Tesco Christmas Report, which showed that 92 per cent of adults in the UK are aiming to make the most of Christmas no matter what.

Research also showed that people think they'll appreciate Christmas more than ever this year, and many admitted nothing can stop them from enjoying the festive season.

Alessandra Bellini, chief customer officer at Tesco, said: “We know that Christmas is a hugely important time for many of our customers and, after last year’s events, that is truer now than ever. Whenever we set out to create our campaigns, we want to be sure that we capture how the nation really feel and reflect that.

"Our research revealed that people are looking forward to meaningful get-togethers with their loved ones again and given the backdrop of cancelled plans of last year they won’t let anything stop them having a proper celebration this year.

“This got us thinking about all the little things that have the potential to get in our way – from running out of mince pies to running late to a Christmas party – and the nation’s determined spirit that ensures we’ll overcome them all.

"We hope our joyful festive ad will resonate and put a smile on people’s faces as we prepare for a season of well-deserved celebrations. Afterall, this Christmas, nothing’s stopping us.”

Tesco's 2021 Christmas advert will air on TV for the first time at 8.45pm on ITV during The Chase Celebrity Special, on Saturday 13 November.

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