‘Most common’ beauty mistake ‘can age you significantly’

‘Most common’ beauty mistake ‘can age you significantly’

Brow HQ demonstrates how to laminate eyebrows in tutorial

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There are plenty of make-up and skincare products which boast anti-ageing effects, but according to celebrity permanent make-up artist Sarah Amelia Fogg, the key to a more youthful appearance could begin with your eyebrows. “Brows are the most common area I see where people make mistakes that age them,” she explained.

“Neglecting your brows completely can make you look older, especially if you have sparse brows. Similarly, going too heavy on the product can also age you.”

Sarah who is the celebrity brow artist and founder of Brows by Sarah, has worked with stars including Love Island’s Olivia Attwood, Lioness Chloe Kelly and Loose women’s Denise welch to create their perfect eyebrow look.

She said: “I can’t stress enough how important it is to have the right eyebrow shape as your eyebrows can lift, define, and flatter your whole face.

“We’ve seen so many trends this year from the ever-loved fluffy brows to bleached brows and skinny brows, all of which can look great on some people but not on others. Whatever look you’re going for, remember that our brows are extremely personal, it’s not ‘one size fits all’ and it’s certainly not about simply picking a style and sticking with it.”

Finding the right shape can be “tricky to do”, but there are methods you can try at home.

“To find the right shape for you, you want to map the bulb, arch, and tail of your brows using a pencil or the end of a makeup brush,” explained Sarah. “Start by placing your chosen tool on the side of your nose and angling towards the inner corner of your eye which will indicate where the bulb of your brow should start.

“Then, angle your tool over your eye (but not touching your eye) and this will indicate where your arch should be.

“The last step is angling the tool with the outer corner of your eye which will indicate where the tail end of your brow should be. I strongly recommend trying to honour your natural brow shape as this will suit you the best.”

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If you have over-plucked your brows and are hoping for a fuller look, Sarah recommends avoiding the tweezers, unless you’re plucking from the glabella, which is the flat area between your eyebrows above your nose.

Alternatively, if you’re on a mission to reshape your brows, doing so after showering can be the best time to pluck away any stray hairs.

This is because the hair follicles naturally open up in the hot water. If you don’t have time to jump in the shower before plucking, you can achieve a similar effect by holding a hot, wet washcloth along your brows and letting it sit for a minute or two.

When it comes to applying products or filling your brow, the expert says “less is more”.

“If you like the defined look, avoid adding any colour to the end of your brow as overextending the tail can draw your face down and age you significantly,” explained Sarah.

“You want to avoid adding too much product so I recommend starting at the tail and then working inwards.

“Doing this can help you work with the natural shape of your brow, keep it looking fluffy and help you avoid applying too much product. Applying too much product, in general, is a common mistake that can age you whether that’s with your brow products, eyeliner or foundation.”

When applying product, begin by following the natural arch of your brow. Sarah recommends keeping “the bulb of the brow super soft getting stronger towards the tail” for a more natural look.

She added: “I’d also recommend picking a colour that is a shade or two lighter than the natural colour of your brows, but if you like the defined look, go for one shade slightly darker. Avoid an arch that is too pointy or over-exaggerated and instead focus on a simple and smooth curve – essentially, less is more.”

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