SUPERMARKET shelves are stacked high with pricey products nowadays which doesn't help shoppers set to stock up on a budget.
It's a maze trying to navigate the aisles in search of a bargain, but one expert has revealed the rows you should make a beeline for next time you visit.
The cost of a supermarket shop has shot up by almost 6% since this time last year, meaning it's more important than ever to look for savings.
The average family is thought to be forking out around £271 more a year on their food bill.
But there's ways to save on the items that are on your shopping list.
The experts at hotukdeals let us know the supermarkets' best kept "secrets" to bagging bargain groceries.
There's two aisles in particular that you should try loading up the trolly in first.
READ MORE SUN STORIES
How supermarkets sell the same product at different prices just metres apart
I help supermarkets trick shoppers to spend more – watch for these traps
And the products from these sections will help you cut costs the most.
That way you still tick off everything you had headed in for in the first place, while shaving a few pennies off your bill at the checkout.
Here's where you need to go.
Check the World food aisle
"If you are looking for cheaper store cupboard staples, check out the World Food aisles in bigger supermarkets," said the experts at hotukdeals.
Most read in Money
All the areas set to get their council tax rebate paid within DAYS
Millions of BT customers are closer to getting £500 compensation
Corner shop McColl's goes bust putting 16,000 of jobs and 1,100 shops at risk
We won £36m on lottery but suing man with 'losing' ticket who wants share
"These typically have great value options on herbs and spices, as well as essentials like tinned tomatoes and chickpeas found at lower costs."
Often it's a tactic supermarkets employ to help us part with our cash quicker, as essentially the same products can be found on separate shelves, just labelled up a little different.
World foods is typically your best bet for tins, herbs and spices.
The non perishables are usually cheaper from the 'foreign' row in stores, but some shoppers don't even realise.
A 400g tin of Summer Pride red kidney beans found in Tesco's World Foods aisle, for example, is 20p cheaper than the supermarket's own-brand version.
Tesco red kidney beans cost 60p while shoppers can get the 'secret' alternative for just 40p in-store and online.
Then check the freezer aisles
Most shoppers will only pop a handful of frozen food items into their baskets each time they do the weekly stock up too.
But replacing more fresh food in your list with frozen alternatives could help you make huge savings when it comes to the weekly dash around the store.
Iceland previously claimed families could save almost £2,000 a year by eating frozen food – and of course the supermarket giant said it tastes just as good too.
But most importantly it's less expensive.
"Frozen meat is often cheaper than fresh" said the top tip crew at hotukdeals.
"You can get bags of chicken breasts and mince at a much cheaper price point, to bulk out your dishes.
"But failing that, it's also worth visiting your local butcher, who can give you exactly the amount you need for what you're cooking."
The experts revealed that way you don't overspend on things you will only end up wasting anyway.
Read More on The Sun
Russian fighter jets form sickening ‘Z’ symbol as Putin parades his nukes
Worst secondary schools according to Ofsted revealed… is your school on the list?
Speaking of waste, yellow stickers are another sure fire way to reduce costs at the supermarket – we reveal how you've been scouting out the "best before" bargains all wrong.
And even the way you end up unpacking the shopping could be adding hundreds to your bill.
We pay for your stories!
Do you have a story for The Sun Online Money team?
Email us at [email protected]
Source: Read Full Article