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Family members were Moore than welcome at this summertime shoot.
In a recently released Andie Swim campaign, Demi Moore modeled bathing suits alongside her three daughters, Rumer, Scout, and Tallulah Willis.
The 58-year-old actress, who has been an investor in the swimwear label since 2017, told WWD that it “felt like a perfect time to join [the brand] in welcoming a summer of freedom and togetherness.”
She collaborated with the young company on the shoot, deciding to make it a family affair and fly out to East Hampton with her daughters
“It was important to me to include my daughters in this campaign,” she said, adding, “I hope others seize opportunities in their lives to create meaningful connections and celebrate every moment with the people they love.”
In a photo for the campaign, fittingly tilted “Together,” Rumer, 32, Scout, 29, and Tallulah, 27, twin with their mom in different colors of Andie Swim’s Amalfi one-piece ($95).
They switched things up for a second group shot, donning various styles in the same red hot shade. Moore modeled the brand’s button-up Malibu suit ($95), while Scout donned a one-shoulder Wynwood top ($50) and high-waisted bottoms ($45).
Willis – who recently clapped back at bodyshamers by posting swimsuit snaps of her own – accessorized her one-piece with a series of gold necklaces.
Recently-engaged Tallulah instead paired her bikini bottoms ($45) with a rash guard ($50) for the family photoshoot, which took place at photographer Cass Birds’ Hamptons home.
“They were very game, they stayed for awhile out east,” Melanie Travis, president and chief executive officer of Andie Swim, told WWD of the shoot.
“We weren’t originally going to shoot at Cass’ house, but the spirit of this brand is about community and our people and having fun, and Cass said, ‘Let’s shoot in my backyard.’”
It’s not the first time the famous family has rocked the same look, as Moore and ex-husband Bruce Willis twinned with their kids in matching pajamas last year. Days later, the daughters coordinated in cashmere.
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