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The Coca-Cola Co. is ending production of its Odwalla juices, the company confirmed to FOX Business on Wednesday, citing a “rapidly shifting marketplace.”
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The company will also stop using its refrigerated distribution network at the end of the month, according to a company statement emailed to FOX Business.
As a result, Coca-Cola will be cutting about 300 jobs, a spokesperson said.
“This decision was not made lightly and comes at a time when it is more important than ever to evaluate where we can improve efficiencies in our business and operations,” the company statement said.
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The Wall Street Journal first reported Coca-Cola’s decision to discontinue the brand.