Burberry’s gender neutral ad featuring model with scars from a double mastectomy sparks outrage for ‘glamourising girls having healthy breast removed’
- Burberry has released its latest campaign celebrating intimacy and love
- The British fashion house’s ad features a model with a double mastectomy
- Sparking outrage among many individuals who have taken to social media
- READ MORE: Balenciaga apologizes for bondage-themed campaign featuring a child and excerpt from SCOTUS ruling on child pornography
A new advertisement from Burberry featuring gender neutral models has sparked outrage for ‘glamourising girls having healthy breast removed’.
The British fashion house’s latest campaign features a topless young person with scars from a double mastectomy, a procedure that can be used to remove cancer or for those transitioning genders.
Burberry’s latest campaign, that is entitled B:MINE, celebrates intimacy and embracement and critics have assumed the model is transgender.
‘I don’t think adverts should be normalising in fact glamourising girls having healthy breast removed,’ one wrote.
Burberry’s latest campaign B:MINE features a topless young person who has had a double mastectomy
Throughout the campaign, real-life couples are captured expressing their moments of embrace, while each couple is also dressed in a selection of Burberry gifts.
Burberry has shared the new campaign on its Instagram account where it has received hundreds of comments.
One follower posted: ‘Worst AD ever’, while another commented: ‘WHY??? WHAT FOR? WAS IT NECESSARY?’
Burberry has shared the new campaign on its Instagram account where it has received hundreds of comments, the majority of which have been extremely negative
People were quick to criticise the brand with many saying that they would unfollow the British fashion house
A third said: ‘Time to unfollow’, while another asked: ‘Is this why Burberry is close to bankruptcy?’
Earlier this year, designer fashion brand Balenciaga faced similar criticism after the company released an advertisement campaign that appeared to show children with teddy bears dressed in bondage gear.
The campaign was later removed from the Balenciaga website, as well as the company’s social media pages, but many individuals called for a boycott of the brand.
Many people took to Instagram to say they found the campaign was ‘stupid’ and couldn’t understand what it had to with fashion
Similar comments have been made regarding Burberry’s new campaign.
One Instagram user said: ‘Is this real? U brands be doing the most weirdest things for attention. Cut it out. If you want to sell, create good products, not propaganda.’
Another commented: ‘Time to unfollow that so mean this for fashion why you put it like this.’
A third said: ‘What does this have to do w fashion? #attention’
Fourth posted: ‘This period predicts disgust.’
And a fifth said: ‘This is stupid’
On Mumsnet discussion has started over whether Burberry is glamourising people having double mastectomies
It’s not only on Instagram that the brand has received negative feedback for the new campaign.
On Mumsnet discussion has started over whether Burberry is glamourising people having double mastectomies.
One user requested: ‘Please can everyone complain to the advertising standards authority’
Another agreed: ‘Am glad to see the majority of responses are not approving!’
While a third wrote: ‘I don’t think adverts should be normalising in fact glamourising girls having healthy breast removed’
And a fourth said: ‘Burberry, the brand who promote self harm.
How any reputable medical professional could do this to someone for cosmetic reasons & stay out of prison is beyond me.
‘I’m sorry @Booblessbeauty that this has hurt you.
‘It hurts me too & every woman who has to see it.’
MailOnline has reached out to Burberry for comment on the criticism.
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