BUYING toys in the Black Friday sale is a smart move for shoppers who want to save on gifts for their little ones ahead of the festive season.
There are often hefty price cuts on big brands such as LEGO and Disney during the sale, with some coveted toy items reduced to half price or better.
*We may earn revenue if you click the links below and buy the products but we never let this affect our recommendations. Remember to shop around on Black Friday to make sure you're getting the best price.
- Shop Amazon toy deals – buy here
- Shop John Lewis toy deals – buy here
- Shop Argos toy deals – buy here
Best Amazon Black Friday toy deals
Amazon has now launched its early Black Friday deals with up to 40% off – shop the Amazon sale.
We've handpicked some of the best toy offers in the Black Friday live deals at Amazon:
LEGO 43194 Disney Anna and Elsa’s Frozen Wonderland Castle Toy with Princess Mini Doll Figures for 4+ Years, £26.99 – buy here
LEGO 71380 Super Mario Master Your Adventure Maker Set, Expansion Set Buildable Game, £35.59 – buy here
Meccano 10-in-1 Racing Vehicles STEM Model Building Kit with 225 Parts and Real Tools, Kids Toys for Ages 8 and Up, £15.75 – buy here
KidKraft 65934 Annabelle Wooden Dolls House with Furniture and Accessories Included, 3 Storey Play Set for 30 cm/12 Inch Dolls, £89.99 – buy here
Air Hogs Super Soft, Jump Fury with Zero-Damage Wheels, Extreme Jumping Remote Control Car, Kids’ Toys for Kids aged 4 and up, £25.50 – buy here
Desire Deluxe Magnetic Building Blocks Gift 94PC Kids Magnetics Construction Block Games for Boys and Girls, £21.24 – buy here
Best Smyths Black Friday toy deals
Smyths toys has also started to release early Black Friday toy deals – including:
- Barbie and Ken Dolls Fashion Set, £29.99 – buy here
Baby Annabell Leah 43cm Doll, £49.99 – buy here
Remote Control Nintendo Mario Kart Mini Anti-Gravity Racer, £29.99 – buy here
LEGO 41450 Friends Shopping Mall Set with Café and Toy Shops, £67.99 – buy here
Crayola Washimals Super Set Costume Edition, £29.99 – buy here
Kindi Kids Scented Big Sister Doll – Blossom Berri D'Lish, £18.49 – buy here
- LEGO 42126 Technic Ford F-150 Raptor Model Building Set, £99.99 – buy here
- LEGO 60292 City Community Town Centre Building Set, £66.99 – buy here
See all early Back Friday special toy deals here.
Best Very Black Friday toy deals
Very has also opened its Black Friday event with tons of big discounts across the site – shop the Very sale.
We've selected some of the best toy deals at Very – now live:
- RockJam 54-key Portable Electronic Keyboard Piano with Simply Piano App Content, £59.99 – buy here
- Little Tikes My First Slide – Blue, £19.99 – buy here
- Sylvanian Families Hillcrest Home Gift Set, £34.99 – buy here
- Wired Wired 120 PRO Lithium Scooter – Neon Blue, £99.99 – buy here
- Peppa Pig Mini 6V Battery Operated Quad, £54.99 – buy here
- Aqua Beads Advent Calendar, £9.99 – buy here
- Vtech Touch & Learn Activity Desk, £39.99 – buy here
- Nerf Go Kart with Blaster/Darts, £99.99 – buy here
- Xootz BMW X5 12v Electric Ride-on, £229.99 – buy here
Best The Entertainer Black Friday toy deals
The Entertainer has now launched its Black Friday toy deals event – shop The Entertainer sale.
Get great discounts across a wide range of toys – including:
- Paw Patrol Mission Paw Mission Cruiser, £29.99 – buy here
- Sylvanian Families: Country Tree School Play Set, £29.99 – buy here
- VTech Turbo Force Racer in red, £5.40 – buy here
- Disney Frozen 2 Monopoly Frozen, £12 – buy here
- Star Wars: The Rise of Skywalker RC D-O, £19.99 – buy here
Best Currys Black Friday toy deals
Currys is also starting to release Black Friday deals with big discounts on TV & Audio, tech, appliances and more – shop the Currys sale.
Currys hasn't released many of its Black Friday toy deals yet – but here's a selection of toys on offer now:
- BLADEZ Hot Wheels Monster Truck Maker Kitz, £7.49 – buy here
SCIENCE MUSEUM Mio the Robot Kit, £19.99 – buy here
VTECH KidiZoom Studio Compact Camera – Blue & Black, £49.99 – buy here
VTECH Secret Safe Notebook – Pink, £16.99 – buy here
CHICCO Songy The Singer Sing Along Toy, £19.99 – buy here
Best Argos Black Friday toy deals
Although Argos has not yet opened its Black Friday shopping event, it's launched a huge toy sale where you can save up to 33% on hundreds of toys – shop the Argos toy sale.
We've chosen some of the best toy offers in the sale:
- Chad Valley Lights and Sounds Construction Playset, £25 – buy here
- Barbie Limo and 4 dolls, £60 – buy here
- Hot Wheels Corkscrew Crash Track Set, £30 – buy here
Disney Cars 3 6V McQueen Powered Car Ride On, £120 – buy here
Nerf Fortnite GL Rocket-Firing Blaster, £30 – buy here
Scuttlebug Bumblebee Ride On – Yellow and Black, £20 – buy here
Which retailers will offer Black Friday 2021 toy deals?
A range of retailers offer Black Friday toy deals, whether you're looking for brands like LEGO or specific items from larger retailers like John Lewis and Very.
Below we have highlighted some of the main shops worth checking when the sale kicks off in November.
- House of Fraser
- John Lewis
- The Early Learning Centre
- The Entertainer
You can also check out Sun Vouchers to see if you can save extra on any Black Friday toy deals at your favourite retailers.
Does Smyths Toys do Black Friday?
Absolutely, we're expecting big discounts at Smyths Toys this year.
Previous Black Friday deals at Smyths have included up to 25% off everything site-wide – as well as additional money off depending on how much you spend.
Smyths is certainly one to watch for Black Friday deals on everything from Pokemon to Peppa Pig.
When is Black Friday 2021?
Black Friday falls on November 26 this year.
Black Friday falls the day after US Thanksgiving celebrations, however over the last few years some retailers have chosen to launch early deals in the weeks leading up to the big sale.
When is Cyber Monday 2021?
Black Friday sales often continue through to Cyber Monday, which takes place on November 29.
The online only event marks the final chance to pick up some bargains ahead of Christmas.
More Black Friday Parenting deals
Take a look at some of the other Black Friday deals we’ve found around the web
- LEGO Black Friday deals
- Baby monitor Black Friday deals
- Jojo Maman Bebe Black Friday deals
- Mamas and Papas Black Friday deals
Must-have top 10 toys for 2021
Make your Black Friday wish list with our top 10 toys for 2021:
- PAW Patrol Movie Ultimate City Transforming Tower Playset, £130 at Argos – buy here
- Scalextric C1415M Spark Plug – Batman vs Joker Mains Powered Slot Car Racing Set, £119.99 at John Lewis – buy here
- LOL Surprise Tweens FANCY GURL Fashion Doll, With 15 Themed Surprises, £20 at Amazon – buy here
- LeapFrog 600803 Mr Pencil's Scribble and Write Interactive Learning Toy, £25 at Amazon – buy here
- Nintendo Switch console – neon, £259.99 at Argos – buy here
- Barbie Dreamhouse, £249.99 at Amazon – buy here
- Batman, Bat-Tech Batcave, Giant Transforming Playset, £119.99 at Amazon – buy here
- Pets Alive Poppy The Booty Shakin’Pug, £19.99 at Very – buy here
- VTech KidiZoom PrintCam, £69.99 at Very – buy here
- WOW! PODS Avengers Collection – Spider-Man, £12.99 at Amazon – buy here.
What toys should I buy for Christmas 2021?
As well as our must-have toys top 10 list, check out the top toys for 2021 roundup here for more inspiration.
If you are buying Christmas gifts in the Black Friday sale, you can never go wrong with educational and STEM toys that promote learning from home.
Craft and sensory toys are always popular with kids of all ages too, and in recent years there has been increased demand for traditional wooden toys that are more sustainable.
What were the best Black Friday toy deals last year?
Last year a long list of retailers including Argo, Lego, Smyths and John Lewis slashed toy prices in the Black Friday sale.
It's a good idea to see which retailers had the best deals last year, and to start making your lists ahead of November if you want to pick up the biggest savings.
Last year online retail giant Amazon slashed 40% off Barbie and Leapfrog toys, while Argos slashed the Lego Harry Potter Hogwarts Clock Tower down to £56.50 – saving shoppers a third off.
Find out everything you need to know about this year's Black Friday sale.
Check out 18 best LEGO gift sets for kids of all ages if you need some more inspiration.
Read our guide on how to get the best LEGO Black Friday deals for 2021.
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