Benefit brow expert shares tips for creating the PERFECT brow shape

Benefit brow expert shares tips for creating the PERFECT brow shape

As easy as one, two, TWEEZE! Eyebrow expert details how to create perfect brow shape for your face in three steps – while revealing grooming mistakes that everyone should AVOID

  • Jared Bailey is Benefit Cosmetics’ Global Brow Expert 
  • He shared his tips on how to create the perfect brows using just a single product
  • Bailey also busted several brow grooming myths, including the warning that you should never pluck hairs from the top 
  • He explained that perfectly shaped brows are achieved by following three easy steps to highlight where the brows should begin, arch and end

Brows have been a staple beauty statement for many years now – whether you’re talking about the pin-thin trend of the 90s, or the bushy brilliance of the 2000s and beyond. 

But for many people, they present many seemingly impossible-to-conquer challenges, from achieving the perfect shape to ensuring that both brows match every morning (remember, they are sisters, not twins). 

Thankfully, help is on hand in the form of beauty pro Jared Bailey, Benefit Cosmetics’ Global Brow Expert, who shared his foolproof technique for creating the ideal brow shape for your face, while also sharing the best methods for applying product to get the most natural finish. 

According to Bailey, the best way to shape the brow is to use your nose and eyes to work out where they should start, arch, and end. Here, he explains exactly how to master the technique…

Before and after: Benefit Cosmetics’ Global Brow Expert shared top tips for how to achieve the perfect brow shape for your face 


Use your brow pencil to measure straight up from the dimple of the nose to the beginning of your brow and make a mark. 

This is where your brows should start – and using this technique will actually create a slimming effect on the nose.

Step one: Use the brow pencil to measure straight up from the dimple of your nose. This indicates where the brow should begin 


Next, position the side of your brow pencil against the outer portion of the nose and measure straight across the center of the eye to the brow; make a mark here. 

This is where your natural arch sits – the highest portion of your brow – and it helps to round out the eye. 

Step two: Take the brow pencil from the outer portion of the nose through the center of the eye to find where the natural arch should be 


Measure from the outer portion of the nose across the outer corner of the eye and this will point to where the brow should end.  

The length of the brow is important because if the brow is to short the face becomes more round – it its longer it becomes more oval. 

Once you have the three marks in place, start to fill in the eyebrows, using those as your guide for the shape. Et voila! You’ll be left with perfect face-flattering brows. 

Step three: Trace from the outside of the nose along the corner of the eye to find where the brow should end


Fill your brows in before you tweeze them 

If you pluck stray hairs when your brows are filled in, you will find it much easier to identify which ones to tweeze, and which to leave alone. 

Go slowly and pluck hair by hair

Bailey advises that the best method for plucking your own brows is to tweeze them hair by hair, warning that pulling several out at a time will likely result in unwanted gaps in your brows. 

He also notes that brushing the hairs up before plucking will allow you to see the root more clearly. 

Expert advice: Bailey shared several tips and tricks for creating the best brow shape at home, warning against over-plucking

You CAN tweeze the tops of your brows  

When it comes to the age-old myth that plucking your brows from the top will cause irreparable damage, Bailey insists there’s no truth to it. 

‘I don’t know where that came from to be honest,’ he explained. ‘And as a licensed esthetician who went to school, studied skin, studied hair, how it grows, where it comes from, [this myth is] one of those things, kind of like the Boogie Man, that literally does not exist.’

However, he does urge you to be cautious when it comes to plucking the tops of your brows, because the direction of growth can change the further up the brow you go. 

‘Depending on your hair growth and the way your hair grows, a lot of times at the top of your brows, some of your hair will start to grow downward, and if you remove the wrong ones, it can cause a little bit of a gap or a hole in your brow,’ he explained. 

‘So I think that myth started as more of a warning: “Be careful when you are tweezing along the top of your brow because you don’t want to create a gap or a hole in that shape.”‘ 

Options: Two of Bailey’s favorite Benefit products are the Precisely, My Brow Pencil Ultra-Fine Shape & Define (left, $24) and the Gimme Brow + Volumizing Eyebrow Gel (right, $24)

When filling in your brows, use a light hand 

Bailey notes that you don’t need to use a lot of pressure when it comes to applying your brow product, explaining that the brows will look much more natural if you use a light hand and small strokes – trying to imitate the hairs. 

Focus on filling in the gaps, not drawing on entire brows

A mistake that many people make, Bailey shared, is drawing over the entire brow with your chosen product. According to the brow pro, you should focus your energies on filling in the places in your brow that are naturally sparse.  

Taper off the color at the end of the brows 

The hairs at the ends of your brows tend to be naturally finer, and if you attempt to mimic this while filling them in, the end result will be much more natural. 

If in doubt, seek professional help 

When it comes to removing those ‘should I or shouldn’t I’ hairs, Bailey says the best thing to do is leave them. Referring to the hairs that sit just along the outline of your preferred brow shape, Bailey insists it is always best to leave them. 

‘If you pluck a hair from this “no zone” you could end up with a gap,’ he warned. ‘If you’re not sure, leave the hair, and next time you visit a professional, they can make the call.’  

Take your pick! Brilliant brow products for every budget 

Precise plucking: The Tweezerman tweezers have long been a favorite with experts and amateurs alike, and for good reason. But what’s better than a reliable and precise tweezer? A glitter version in the form of the 40th Anniversary Slant Tweezer ($23)

Fill in: If maximum precision on a budget is what you’re after, try the Ulta Ultra Slim Brow Pencil (left, $10). However, if you want something a bit more substantial and luxurious, then consider the Hourglass Arch Brow Sculpting Pencil (center, $34). For those who are keen to create a full, fluffy brow look, then the not-yet-released Maybelline Brow Xtensions Thickening Fiber Stick (right) is one worth waiting for. Due to be released in June, this fiber-packed gel stick fills and fluffs the brows, leaving you with a perfectly-bushy finish

Swish and flick: If liquid brow products are more your style, then consider the Milk Makeup Kush Fiber Brow Gel (left, $20), which helps to add volume into the brows, or the Stila Stay All Day Waterproof Brow Color (right, $21) which can be used to create incredibly natural-looking hair strokes

Grow for gold: If you struggle with naturally sparse brows, then consider investing in the Revitalash Cosmetics Revitabrow Advanced Eyebrow Conditioner ($110) which ‘addresses the visible signs of eyebrow aging due to chemical and environmental stressors, over-plucking and styling products’

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