Anyone that shops at Aldi knows all about the supermarket's biggest bargains.
The aisles are always crowded, it's often busy and there's always a pretty awesome deal lurking on one of the shelves.
But have you ever wondered about why the German store is so cheap and why it sells good-quality products?
A staff member has revealed to Coventry Live 12 secrets of the store.
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1. Smaller choices means bigger discounts
Aldi only stocks one brand of tomato ketchup, so there will most probably be just that brand for each item.
Mary Dunn, a communications director for Aldi, said to the publication: "Most of our stores will have a maximum of 2,000 carefully curated products depending on the time of the year.
"At the other supermarkets, you can expect to find 40,000 products. This is because they'll offer a range of several brands for every product.
"This difference of 38,000 products allows us to be extraordinarily efficient in the way we are able to purchase products. We can buy a lot and sell of these 2,000 products and have really good relationships with suppliers at a result."
2. Fast checkout tills
There are multiple barcodes wrapped around every product sold in Aldi, which equates to faster checkout times.
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3. Staff do every jobs on the shop floor
Mary, who has worked for Aldi for 15 years, added: "Everyone mucks in and does everything. Other supermarkets might have a product manager to look after a certain area. Here everyone is trained to know how to replenish and look after all areas."
4. Shelf-ready packaging
Bigger products like dog food and toilet roll go straight onto the shop floor on the pallet, which takes 30 seconds to change.
Mary explained: "This means we don't need 100 members of staff on the shop floor."
5. No loyalty cards or buy one get one free deals
There are no loyalty cards or "buy one get one free" offers at Aldi and there are no plans to introduce them either as the supermarket is committed to offering the "lowest price for the best quality products every single day".
Instead the brand offers SpecialBuys on anything from electrical items and clothes to gel nails and toys every Thursday and Sunday.
Aldi also rolls out a Super 6 deal where you can buy six seasonal fruit and vegetables at a reduced price.
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6. Super organised lorries
Mary said: "The layout of our big distribution centre is the same as our store flow. So when a lorry comes in, all the products are on pallets that go together. It's simple and it seems quite obvious but it's not done everywhere."
7. Limited warehouse space
Each store has a warehouse for storing items but it's not as big as you'd think.
This is because Aldi wants to stock products on the shop floor rather than in the warehouse.
8. Own label brands
Most of what Aldi sells is its own stock because they work with suppliers to put their own label on products.
"Everyone sells Heinz, and Heinz wouldn't want Tesco to sell it much cheaper than Sainsbury's," Mary revealed.
"But because we have our own version of the product we can set our own price, making sure it's the right place for our customers."
9. No mega stores
There is no Aldi mega store and there are no plans to create one either.
This is because it goes against the Aldi business plan, which is to stock a limited number of products and have a smaller number of employers to keep the costs down for customers.
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10. No clearance section
Mary explained: "Wastage is limited – that's one of our KPIs (key performance indicators). We don't want to be putting items in the bin, it's a waste for suppliers and for the store.
"So there's no much waste at all, which is why you don't see a clearance section. We are trialling using reduced stickers on some fresh products that are near their use by date. You may spot them in their existing sections rather than a clearance counter."
11. No grocery home deliveries
Aldi is one of the few supermarkets in the UK which doesn't offer home delivery.
12. No staff discounts
And finally, the supermarket store doesn't offer discounts to its workers.
Mary concluded: "We offer the market leading rates for pay and benefits. In-house benefits to working at Aldi include a healthy pension, training programmes and discounts at cinemas and gyms.
"There's an apprenticeship programme so you can go from working on the shop floor to becoming a store manager."
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