Cheers to that! £9 bottle of Australian red inspired by 19 Crimes that deported convicts in 18th Century tops list as UK’s favourite supermarket wine
- Wine List spoke to 4,500 wine lovers from across the UK about the best buys
- Australian blend 19 Crimes Red won and Sauvignon Blanc took top spot for type
- In lockdown, 19 Crimes has grown 149.7 per cent in value and 148 per cent volume in the UK market
A £9 bottle of supermarket wine has been voted the UK’s favourite.
Subscription service Wine List spoke to 4,500 wine lovers from across the UK, to find out their favourite supermarket wines.
Taking the top spot was 19 Crimes Red, an Australian red blend from a brand that collaborates with celebrities including Snoop Dogg for trendy bottles.
Subscription service Wine List spoke to 4,500 wine lovers from across the UK, to find out their favourite supermarket wines. Taking the top spot was 19 Crimes Red, an Australian red blend from a brand that collaborates with celebrities including Snoop Dogg for trendy bottles
THE TOP DRINKS
THE TOP TYPES OF WINE
The reviewers highlighted it’s rich red colour, and dark berry pallet with a smooth finish.
The moniker is described as a ‘a liquid ode to the past’ and is inspired by the British convicts who were transported to Australia for a life of hard labour from 1778 to 1868.
While 19 Crimes topped the list of favourite brands, the nations favourite wine type is Sauvignon Blanc.
Whether it’s from New Zealand, South Africa or elsewhere, it’s clear that the UK loves it.
With over 16 per cent of votes, reviewers raved about it’s fresh flavours and crisp citrus notes.
Josh Lachkovic, founder of Wine List, told FEMAIL: ‘Industry figures show what has the largest sales overall, but don’t highlight the favourites of those who consider themselves true wine lovers.’
‘Almost everyone shops at supermarkets – even those of us who work in the wine trade. Knowing where the best buys are is important.
‘That’s why we made it the focus of our wine taster job application. We can’t wait to pick the winner.’
In lockdown, 19 Crimes has grown 149.7 per cent in value and 148 per cent volume in the UK market, while it’s also become the UK’s Top 10 Best Performing Australian Wine Brand according to Nielsen Scantrack, who also name it the UK’s number one millennial wine brand.
Wine List is a wine education subscription box. Launched in 2019, Wine List is already helping thousands of wine lovers learn about wine each month
What have Brits been drinking in lockdown?
According to Bibdendum data shared with Femail…
Sales have almost trebled, in line with the trend for pale, dry styles of rosé during the summer months. In particular, premium Provence rosé has been among the best-selling lines.
Lighter styles of red are trending, and are ideal for chilled serves during the summer months. Cabernet Franc volumes are up 70 per cent.
New Zealand Sauvignon Blanc
It’s been trending for quite some time; and sales have continued to surge (+25 per cent) during lockdown.
As Bibdensum continue to work with an increasing number of domestic producers, English wine sales are up 44 per cent, led by sparkling. Part of the wider ‘local’ trend, 46 per cent of consumers are more likely to buy locally sourced products now compared to before lockdown.
Globally, it’s become the fourth most admired wine brand in the world, according to Drinks International 2020.
Wine List is a wine education subscription box.
Launched in 2019, Wine List is already helping thousands of wine lovers learn about wine each month.
Subscribers get access to the ‘Wine Roots’ learning course, digital lessons and in-person events. Each subscription can include two, six or 12 bottles of wine, and starts at £39 per month.
Wine List collected this data as part of their search to find a member of the public to join their wine tasting panel.
The job application – which states no-one from the trade or with wine qualification can enter – has more than 4,500 applicants.
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