16 Brands Giving Back to Those Who Need It Most Right Now

16 Brands Giving Back to Those Who Need It Most Right Now

As we continue to social distance to slow the spread of COVID-19, you're probably logging more screen time than you ever thought possible. Whether you're falling into TikTok challenge rabbit holes or hosting virtual happy hours, the main medium to keep us entertained and connected right now is the internet. While essential workers are on the front lines of the global health crisis, risking their lives to provide medical care and groceries, unemployment is rising rapidly and people are struggling to make rent or feed their families.

If you're still getting paid and able to work from home, you might be wondering how to help those in need, and apart from donating directly to organizations like #GetMePPE or Heart to Heart International, one way is to put your dollars toward brands giving back. Whether you're shopping for home improvement items or stocking up on sweatpants, you can use your buying power for good right now. We rounded up 16 brands donating to charitable organizations to combat the effects of the coronavirus, so read on for retail therapy that will make a positive impact.


Send a positive message with Everlane's 100% Human collection. All proceeds are going to Feeding America's COVID-19 Response Fund, which provides supplies to food banks across the country.

Purple Carrot

Through May, plant-based meal delivery service Purple Carrot will donate a portion of sales to Feeding America. So if you're looking for a reason to go vegan, this is it.


The apparel brand known for elevated basics is donating 10% of sales April 2-5 to Doctors Without Borders, an independent humanitarian movement putting medical resources toward helping the most vulnerable communities fight the pandemic. If you're looking for stylish sweatpants, treat yourself to these.

Entireworld Brushed Back Sweatshirt

Entireworld Organic Cotton Polo


Support independent artisans on Etsy, which is investing $5M over the next month to help Etsy sellers continue to have a steady stream of sales. Not sure how to navigate the site? Read our tips for finding the best vintage gems.


Deemed "the world's most comfortable shoes," Allbirds has donated over $500,000 worth of Wool Runners to medical professionals. Check out the brand's Buy a Pair, Give a Pair initiative to donate to doctors and nurses working around the clock.


Now is the time to burn candles, sage, or whatever will keep the vibrations high in your home, and we've never felt intimidated by a candle's beauty until we met Otherland. The brand is offering 10% off orders and will donate 10% to Foodbank for NYC with code SUNSHINE.

Otherland Carefree '90s

Otherland Extra Hour


The nail polish brand that coined the original French Manicure in 1975 has reconfigured its Los Angeles factory to produce hand sanitizer spray, with the first 10,000 units being donated to L.A.'s at-risk homeless population. You can shop the spray here. PS: Read up on other beauty brands combatting coronavirus here.


We're all spending more time in bed than we ever could've predicted, so it might be time to finally upgrade your mattress or invest in a fancy pillow. The sleep brand has donated over 155 mattresses to hospitals and is allowing healthcare workers to purchase them at-cost.


Update your WFH wardrobe with cozy loungewear from Kim Kardashian's shapewear line, Skims, which is donating 20% of profits from the Cotton Collection to Baby 2 Baby's COVID-19 Emergency Response Program, which provides families with diapers, formula, and basic hygiene products.

Skims Cotton Rib Thermal Legging

Skims Cotton Ribbed Boxer


If you're taking this time to mask regularly, 100% of the proceeds from Tula's Nourishing and Brightening Hydrogel Mask go toward more masks for NYC’s COVID-19 healthcare workers through April 30.

Riley Home

Getting good sleep can help you better manage these stressful circumstances, and quality bedding is the first step. Riley Home is partnering with Robin Hood and Women In Need, and will donate a Riley Jr item for every purchase made. It's the best reason to get your family a cozy throw or a crisp set of sheets.

Universal Standard

The brand making size-inclusive fashion we actually want to wear added a buy-one-give-one option to its Foundation page. Buy anything from the collection of soft and layerable tees, bodysuits, and tanks, and automatically donate one piece to a medical worker on the waitlist (they'll split the price with you).

Universal Standard Give One Foundation Bodysuit

Universal Standard Give One Foundation Tank

Mansur Gavriel

You may not be thinking about investing in a luxury handbag right now, but Mansur Gavriel is donating 10% of sales of any size Bucket Bag to GlobalGiving’s Coronavirus Relief Fund, which supports immediate and long-term relief within vulnerable communities.


The sustainable fine jewelry brand is offering 20% off all orders with code BETTERTOGETHER, and will donate 20% of proceeds to the NYC Government COVID-19 Emergency Relief Fund. Try this dainty diamond necklace or a chic ear cuff, and check out more small businesses giving back via the Better Together initiative.


Keep your home clean and your hair healthy with Dyson products to support the company as they produce 15,000 CoVent portable ventilators, designed specially to treat COVID-19 patients.

Dyson Corrale

Dyson V7 Motorhead


If you need a sleek sneaker to walk to your mailbox in, Greats has versatile low-tops that will quickly become a wardrobe staple. Keep it classic with all-white or venture toward Tiger King with an animal print style. $15 of every order will be donated to City Harvest to feed New Yorkers in need.

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