TV presenter Holly Willoughby is as well-known for her impeccable sense of style as well as her perfectly cropped blonde bob.
But if you're wondering how the 42-year-old This Morning presenternever has a hair out of place – despite waking up in the early hours for work – her hair stylist Ciler Peksah has revealed all.
And it turns out, the bargain hair product she swears by for keeping Holly Willoughby's blonde bob in place is from Boots – and it costs just £3.
In a blog post shared on Wylde Moon, the hair whizz revealed the secret tips and tricks on how the mum-of-three achieves her flawless look – and recommends the £3.85 'Vo5 Volume Boost Gel Spray.'
The post said: "In my experience, most people’s haircare regime consists of shampoo, conditioner and a styling product – which is fine – but if you want to keep your hair in optimum health, as well as looking fabulous, there are a few more hair care steps you would benefit from working into your routine."
She continued: "Products that shield against environmental damage, prevent follicle damage, and reduce excess grease will all make a noticeable difference to the health of your hair.
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"Throughout the years, I’ve experimented with myriad products, and with brands innovating with new ingredients all the time it’s impossible to stand still when it comes to haircare!"
The hair pro then goes on to recommend the bargain hair product which is clearly a firm favourite with beauty fans, with the review section online flooded with five-star reviews.
FABULOUS FIVER: SPEND £5 AND GET A £25 WELCOME BONUS
"I've tried many but this works extremely well. However I've found it difficult to get, hence bought online," wrote one.
A second penned: "I’ve been using this product for years. It does exactly what I want from this spray gel.
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"Plus I get compliments about how shiny my hair is. Wouldn’t use anything else and, it’s value for money."
A third commented: "Very happy with the product, especially as I have very fine flyaway hair, it is the best ever.
Meanwhile, a fourth noted: "I've been using this in both volume boost and mega hold for quite a few years now and I have always been delighted.
"I found that I was allergic to ordinary hair spray and had a rash form on my scalp.
"My hairdresser recommended gel spray and I tried this and never looked back.
"A bonus is it brushes and washes out easily and does not leave residue bits in your hair like ordinary spray that makes you look like you have nits."
And one more praised: "I have been using this spray for years its brilliant on my hair.
"I have fine slippery hair which needs all the help it can get.
"Volume is the key and this product helps."
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