Storm Reid Partners With New Balance: “I Want to Help Women Feel Seen Through Fashion”
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Euphoria‘s Storm Reid is an actress, producer, humanitarian, and USC college student currently studying Drama and African American Studies. But add New Balance ambassador to the 18-year-old’s impressive list of achievements, because she just joined the squad (which already includes Jaden Smith and athlete Sydney McLaughlin). New Balance was attracted to the way Storm empowers her followers, particularly women, to take up space and claim their moment — and really, who wouldn’t be? When POPSUGAR talked to Storm about the partnership, which will include carrying out initiatives, product creation, and fronting campaigns and billboards, we were in awe of her determination to take on this new role.
“Equity within the sneaker world means continuing to pave pathways for women — in general and within the industry — and being purposeful in everything we’re producing, whether it be campaigns or products. It’s so important for young women to see themselves represented and to see other women feel empowered, be celebrated, and succeed. And this is what I hope to represent through my new partnership with New Balance, especially for women of color. I was once that little girl that found inspiration in celebrities like Zendaya and Keke Palmer, so I want to help women feel seen through fashion and inspire the next generation of little girls to follow their dreams and claim their moments,” she said.
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