I’m a skincare expert – why a $90 item from Kim Kardashian’s new skincare brand is a major ripoff | The Sun

I’m a skincare expert – why a $90 item from Kim Kardashian’s new skincare brand is a major ripoff | The Sun

CELEBRITIES from Rihanna, Jennifer Lopez, and Hailey Bieber have all expanded their already large net worths by launching their own skincare brands.

The latest to get in on the celebrity skincare hype is none other than SKIMS mogul, Kim Kardashian.

The reality star recently launched her skincare line SKKN, which fans are already slamming for being overpriced.

That also seems to be a sentiment shared by skincare pro and makeup artist, Lucrecia Hale, who reviewed SKKN's hyaluronic acid serum in a video.

The pro revealed that SKKN's hyaluronic acid serum probably isn't worth the $90.

For those that don't know, hyaluronic acid is used in skincare to hydrate the skin, which is crucial for a youthful-looking appearance, per Healthline.

In the video, she noted that sodium hyaluronate is listed near the bottom of the serum's ingredient list.

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"That means there are trace amounts of hyaluronic acid in this hyaluronic acid," Hale explained.

"Also please note, it's $90."

Hale instead recommended the Plump serum from Pomifera as a cheaper, more effective serum than Kim K's.

"[Hyaluronic acid] is ingredient number two only behind water and that is because hyaluronic acid needs water to do its job," Hale said.

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"And it's only $28, a third of the price of that other stuff."

In the comments section, people had some harsh words about Kim Kardashian's skincare line.

One wrote: "Never ever buy celebrity skin care products, all you are paying for is their name," to which Hale replied: "I agree with you 10000%!!!"

Another added: "The Kardashians have enough money to create true quality products, I just don’t understand their thought process."

"Kim should just coin the term 'cash grab,'" a third comment read.

A fourth commented: "I think everyone who is still buying celeb beauty products needs a support group."

To this, Hale commented back: "Hahaha! I think they just need a little education. They are probably a little too trusting."

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Meanwhile, The Sun's Carly Stern tried both Kim Kardashian and Kylie Jenner’s skincare lines to see which was better and her assumption was wrong.

Additionally, Kim Kardashian has been slammed for "embarrassing" new SKKN reviews after fans blast new brand as "overpriced."

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