On Thursday morning—hours before making her New York Fashion Week debut as a model—Ella Emhoff released a very, very small collection on Mall, an e-tailer for up-and-coming designers. Emhoff, a knitwear specialist and a textile design student at Parsons, released five one-of-a-kind pieces, each of which is imbued with her playful, unabashedly kooky aesthetic.
She previously teased two of the garments—a Tweety Bird-emblazoned bag and a striped dress—on her Instagram in January. “available soon @ a mall near you,” she wrote in the caption, adding, “the dress is only allowed to be worn with crocs. I don’t make the rules.”
A post shared by ella emhoff (@ellaemhoff)
It was a matter of hours before all five pieces had been swiped; per the New York Times, three of them were nabbed within a half hour after they dropped.
Emhoff, stepdaughter of Vice President Kamala Harris, has been on a sartorial winning streak since the inauguration, when she broke with the political sphere’s long-established fashion mold, stepping out in a statement coat from Miu Miu, and a custom dress from beloved indie label Batsheva. The Second Daughter went viral almost immediately for her look—and caught the eye of IMG Models president Ivan Bart, who signed her quickly thereafter. “Ella communicates this moment in time,” he told the Times of his decision to bring Emhoff into the agency. “There’s a cheekiness and a joy she exudes.”
Though she’d done a little modeling in the past year with a smaller agency, joining IMG quickly catapulted Emhoff to a new level in the industry. Walking in Proenza Schouler’s Fall 2021 show is surely just the beginning of her ascendant career—and her small drop with Mall bodes well for her future on the design side, too.
From: Town & Country US
Source: Read Full Article