In an extremely predictable move, Kylie Jenner has filed to trademark “rise and shine” after she went viral for singing the phrase to an already-awake Stormi Webster during Kylie’s office tour video.
According to TMZ, Kylie just submitted an application to trademark the three words that managed to make her even more famous than before. If approved, the trademark would cover products like “belts, pants, coats, dresses, footwear, gloves, headbands, headwear, jackets, loungewear, scarves, sleepwear, socks, swimwear and undergarments, as well as cosmetics.”
So far, Kylie’s team has designed two hoodies with “riiise and shiiinnee” and Kylie’s face surrounded by a sun slapped on the front. They were going for $65 but have already sold out, which just goes to show that Kris Jenner’s power is unparalleled.
And while there’s no sign that the “rise and shine” craze is slowing down any time soon, Twitter isn’t happy with Kylie trying to trademark a popular phrase that definitely existed before last week just to turn a profit.
Some trolled her and wrote, “I just trademarked Good Morning,” “This shouldn’t be granted. I feel like this is like the phrase ‘Happy Birthday,’” and “Someone needs to stop them or soon they’ll trademark Sun and Earth.”
Trademark something that existed before them
This shouldn’t be granted. I feel like this is like the phrase “Happy Birthday”
kylie jenner on the way to her lawyer’s office to trademark the words “and” “the” and “of” pic.twitter.com/Lc3jTqZoyl
And on the other end of the spectrum, some called her a narcissist and said it’s just another example of “the rich get richer.”
Kris Jenner thinking of ways for Kylie to become a TRILLIONAIRE. #riseandshine pic.twitter.com/5zzNQeZHjy
How narcissistic to trademark an expression that was established way before she was even a thought in her mother’s head. 🙄
They should trademark the word GREED. That’s definitely theirs.
Meanwhile, Kanye West’s Sunday Service trademark application was just rejected because someone else already owned it, and it would “cause confusion in the marketplace.”
Wow. What a busy week for the Kardashian-Jenner trademark lawyers.
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