Twenty One Pilots‘ “Level of Concern” live-streamed for 177 straight days on YouTube, giving the band the Guinness World Record for the Longest Music Video ever.
The clip, conceived by the group with interactive director Jason Nickel and director Jason Zadak, has cycled in more than 162,000 Skeleton Clique submissions, in real time, live on YouTube.
“Level of Concern,” launched on June 12, smashed the previous record holder, Pharrell Williams‘ 24-hour long “Happy” video, with a total run time of 4,264 hours, 10 mins and 25 seconds before coming to an end on December 16 when drummer Josh Dun literally pulled the plug on the project.
The video refreshed every 3 minutes and 42 seconds with new content from fans, creating more than 400 new versions every day.
“For the last 178 days fans have been generating a never-ending music video for Level of Concern, well, we thought it was never going to end,” Twenty One Pilots wrote on Twitter when pulling the plug on the project.
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