A music video by Beyonce and Jay-Z set in the Louvre helped boost visitor numbers to a record 10.2 million last year, the most for any museum in history, the Louvre said on Thursday.
Beyonce and Jay-Z in their viral Apes**t video.Credit:YouTube
The Louvre said it was happy at the response to the video by Beyonce and her husband Jay-Z for the song APES**T in which they perform in front of the Mona Lisa, the Venus de Milo and other famous artworks. It has been viewed nearly 150 million times on YouTube.
"It is good to see that these American artists, creators of today, are interested in a museum of archaeology and ancient art," Louvre Director Jean-Luc Martinez told Reuters.
The museum noted a significant rise in the number of foreign visitors – almost three-quarters of total visitor numbers – mostly from the United States, China, other European countries and Brazil.
The Louvre's previous record was 9.7 million visitors, in 2012, when the museum inaugurated its Islamic Art section and held exhibitions on Leonardo da Vinci and Raphael.
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