In 2019, personalized beauty really started to boom. Many of these customizable beauty brands began harnessing AI software to help give consumers a unique shopping experience specifically tailored to them. This trend only increased in 2020 when stores closed down,…

Image Source: Getty / Todd Owyoung / NBC Demi Lovato has a rockstar haircut to mark their new artistic era. Ahead of the release of their eighth album, “Holy Fvck,” later this summer, the singer debuted a shag haircut in…

3 LGBTQ+ People Share Their Journeys With Body Hair Body hair: it’s a hot-button topic, but why? What you choose to do with your body hair — whether that’s grow it out, laser it off, shave it, wax it, or…

Meghan Markle is dedicated to her wellness routine, regularly practicing yoga and treating herself to acupuncture sessions, but she does have one wellbeing hack that us mere mortals can easily copy – and it could be the secret to her…

Celebrate Pride Month With These Bright and Colorful Beauty Finds June marks the month in which we celebrate Pride, which means things are extra bright, bold, and colorful all month long. To show their support with the LGBTQ+ community, many…

Written by Morgan Fargo Silk blonde is the low-maintenance style that’s trending – here’s everything you need to know.  Balayage may have started life as a hair colouring trend but after years of popularity, it’s become a salon staple, joining…

Image Source: Starz If you’re one of the thousands of people whose hearts skip a beat when you hear the sing-song words: “Down in the valley where the girls get naked,” then there is zero doubt that you are a…

11 of the Best Foundations For Brides, According to Top Makeup Artists As POPSUGAR editors, we independently select and write about stuff we love and think you’ll like too. If you buy a product we have recommended, we may receive…

A femme-icure is the name for a manicure that allows for maximum style potential but also protects your partner’s parts. Sometimes colloquially called ‘lesbian nails’, the look is made up of long acrylics on all but two or three nails…

A femme-icure is the name for a manicure that allows for maximum style potential but also protects your partner’s parts. Sometimes colloquially called ‘lesbian nails’, the look is made up of long acrylics on all but two or three nails…

Kate Middleton proved she’s a supermum throughout the Queen’s Jubilee Bank Holiday, including holding hands with daughter Princess Charlotte in Cardiff and singing with her at the concert as well as managing playful Prince Louis through the parade on Sunday….

You may remember a few years back, a discount code for Glossier was leaked giving shoppers half off their baskets. It was a wondrous day given the brand rarely reduce prices – and sparked them to hold a yearly flash…

Rebel Wilson’s “Senior Year” Shows Changing Beauty Trends From Y2K to Now As POPSUGAR editors, we independently select and write about stuff we love and think you’ll like too. If you buy a product we have recommended, we may receive…

Belly-Button Piercings Are Back — and These Celebrities Are Proof Barbed-wire tattoos, claw clips, body glitter and rhinestones, brown lip liner — the ’90s are back in a big way. Of course, the resurgence of everyone’s favorite decade wouldn’t be…