Dragons’ Den announced today (Tuesday, April 23) that Crafter’s Companion founder Sara Davies will be the new Dragon when the BBC business show returns in summer 2019. Davies, 35, is the youngest-ever Dragon on Dragons’ Den and will be replacing Jenny Campbell. BBC Two called Davies a “formidable businesswoman” in a statement announcing her as the new Dragon.
Who is Sara Davies?
Sara Davies from Coundon, County Durham will join the Dragon’s Den panel when the show returns to BBC Two in summer 2019.
She is the founder of Crafter’s Companion, an international craft supplies business.
On her website, she describes how her business came into being: “Crafter’s Companion started life as a big dream in my little university bedroom.
“This is where I had my light bulb moment, and the Enveloper was born!”
The Enveloper, Crafter’s Companion’s signature product, allows crafters to make envelopes from their material of choice.
According to an interview with Craft Business, she “begged” to sell this product on shopping channel Ideal World TV and sold 1,500 Envelopers in the first 10 minutes and 8,000 on the first day.
She then expanded her business into a host of other craft products which she sells in stores and online.
In the interview from July 2018, she said that the company’s turnover was nearly £25million a year.
In 2015, Mail Online put her personal net worth at £11million.
She will now join Dragons’ Den alongside Deborah Meaden, Peter Jones, Tej Lalvani, Touker Suleyman.
In a statement, the businesswoman said: “I’m absolutely delighted to join the other Dragons for the new series of the show.
“I’ve always been very passionate about investing time in and sharing my expertise with other entrepreneurs and hopefully I’ll be able to help some of the contestants to really take their businesses to the next level.
“I’ve been a fan of the show since it started, I was even invited to pitch on the show 13 years ago so it feels like I’ve come a full circle.
“It wasn’t all that long ago when I was in the position of the contestants so I really feel like I will be able to relate to their stories and their journeys so far.
“I understand the highs and lows of building a global business from the ground and taking that initial product idea all the way to market.
“I’m looking forward to getting started and hopefully being introduced to some businesses that I can really get excited about.”
BBC Two controller Patrick Holland said of her new role: “Sara is a formidable businesswoman and I can’t wait to see her start in the Den.”
Dragons’ Den 2019 is coming soon to BBC Two
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